How do you make a destination somewhere people choose to be?
Retail destinations compete with everywhere. DIX30 needed a summer that pulled the community in — and gave them a reason to come back.
One campaign, every surface.
POP SUMMER ran as one idea across digital, print and the physical site — then we measured the reach so the next summer starts from data.
Build POP SUMMER
A single 360 campaign concept carried across digital, print and on-site.
Activate on-site
Influencers, posters, live urban art and a Desjardins photo-booth turned the destination into an experience.
Measure the reach
Impressions and engagement tracked across the campaign — proof, not a hunch.
impressions across POP SUMMER, with 7,803 engagements — reach the community acted on.
Impressions across the campaign.
Engagements — not just views.
Digital, print and experiential as one.
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